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The history of Vivil

The ‘VIVIL-ised’ World – how we got here

Fresh ideas can originate in the most unlikely of places. Businessman August Müller was serving with the 10th company of the 126th Infantry regiment just before the turn of last century. In the dust and heat of the parade ground, he dreamt of refreshing, cool peppermint sweets that could fit into every pocket.
What he dreamt, he then implemented. In 1903, the company he founded, A. Müller & Co., brought the first peppermint sweets onto the market in Strasbourg, Alsace. Soon the visionary entrepreneur was marketing his sweets all over Europe and, from 1908, in the United States of America.
When Strasbourg, as the capital of Alsace, was handed back to France at the end of WWI, the company moved across the Rhine to the idyllic city of Offenburg. August Müller’s son, Dr Bruno Müller, banked on advertising to get the word out: VIVIL was now present at every railway station, at all large events and sporting competitions.

 
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Willkommen in der Vivilisierten Welt
Willkommen in der Vivilisierten Welt